Plenty Co., Ltd. – Aiming to Thrive for the Next 100 years.

Message

Our goal is to be a sustainable company that will continue to live on for the next 100 years.

Plenty
Cheer for
Businesses

The times are volatile and moving along in an unpredictable way.
The speed of change in the world is increasing with each passing day, and the cycle of a business model or a company changes constantly compared to the past.

Going forward, it will be crucial to have two perspectives at the same time: while reading ahead of the times, re-examine your way and making corrections flexibly.

Since the company was founded, we have always kept in our mind while running the operation: ‘What is the most important role as a company?’

A company must be a public institution of society.

There are diverse perspectives about the business operation, but I believe it is important for a company to continue to exist, even if the nature of the business changes its form.

This is what we call ‘sustainability’.

A company that chases short-term profits and disappears after a few years cannot be called a ‘public institution of society’.

As importance of compliance become the main focus, companies will have an increasingly major role to play in society.

We will continue to contribute to local communities, both domestically and internationally, and to sow the seeds of business models that will continue to blossom into large flowers.

Please stay tuned for the future of Plenty.

Plenty Co.,Ltd.
President and CEO Shigemi Omochi

Plenty Spirits

We created a picture book based on our company’s philosophy. Hope you enjoy it.

Cheer for Business

We provide a range of support, including investment and networking with financial institutions for your needs, marketing, administration and recruitment.

Businesses to Cheer
in the Future

What Plenty wants to support in the future

As we feel the importance of regional revitalisation and local economies, we support traditional Japanese craftsmanship businesses that are struggling with a lack of successors.

As well as providing human resources support, we also offer ideas for sales and marketing, product development and design, and public relations to spread the word about the company.
Together, we can build the future.

Case.01The soul of traditional craftsmanship, breathing life into the future

Aiming to expand the market and sales channels

Knowing how to access the market and expanding distribution channels is important to continue supporting traditional crafts.

Firstly, promote the attractiveness of the traditional crafts works through branding and the use of design.

Marketing support and promotional activities will be developed to increase demand at home and abroad.

It is also important to develop new sales channels, such as online sales platform and participation in international trade fairs.

Case.02Supporting one-of-a-kind farmers, protecting Japanese produces

Protecting Food Biodiversity and Safety

The farmers who are dedicated to Japan’s food supply have faced serious problems in recent years, including a shortage of successors and ageing workforces.

As a result, many farmers have been forced out of business. Without any successors, farmers lose their valuable skills and knowledge of how to produce delicious fruit and vegetable.

This threatens the food biodiversity and safety. We want to protect the future of food in Japan.